Broad: Internet marketing or online marketing / online advertising
Advertising methods: web banner, Ad filtering, ad serving,central ad server, pop-up ad, contextual advertising
E-Mail advertising: e-mail spam, E-mail marketing, spamming
Marketing tactics: Guerilla marketing, marketing strategy and guerrilla marketing warfare strategies, Evangelism marketing or Word of mouth marketing
Search engines: Search engine marketing (SEM), Search engine optimization (SEO), Pay per click Advertising (click fraud), Paid inclusion
Industry calculations: Click through rate (CTR), cost per action (CPA), effective cost per action (eCPA), cost per click (CPC), cost per impression (CPI), cost per mille (CPM), effective cost per mil (eCPM)
Compensation/Pricing: Compensation methods, Category:Compensation, Category:Pricing
Regulation: Code of Conduct (affiliate marketing)
Terminology: Industry specific abbreviations
See Also
Affiliate Service
Affiliate programs directories
Affiliate networks (see also Category:Internet advertising services and affiliate networks)
Affiliate manager and Outsourced Program Management (OPM or APM) (manages Affiliates)
Category:Internet marketing trade shows
Sales Tax Vulnerability
In April, 2008, the State of New York inserted a item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York-based web sites to Amazon.com. New York asserts that even one such affiliate constitutes Amazon.com having a business presence in the State of New York, and is sufficient to allow New York to tax all Amazon.com sales to state residents. It is expected that Amazon.com will challenge this in court.
The Term "Affiliate Marketting"
Increasingly, voices in the industry are recommending that "affiliate marketing" be substituted with an alternative name. The problem with the term affiliate marketing is that it is often confused with network-marketing or multi-level marketing. "Performance marketing" is a common alternative, but other recommendations have been made as well. A similar attempt was made to rename search engine optimization, but with little success.
"Treath" to traditional Affiliate Networks
Affiliate marketers usually avoid this topic as much as possible, but when it is being discussed, then are the debates explosive and heated to say the least. The discussion is about CPA networks (CPA = Cost per action) and their impact on "classic" affiliate marketing (traditional affiliate networks). Traditional affiliate marketing is resources intensive and requires a lot of maintenance. Most of this includes the management, monitoring and support of affiliates. Affiliate marketing is supposed to be about long-term and mutual beneficial partnerships between advertisers and affiliates. CPA networks on the other hand eliminate the need for the advertiser to build and maintain relationships to affiliates, because that task is performed by the CPA network for the advertiser. The advertiser simply puts an offer out, which is in almost every case a CPA based offer, and the CPA networks take care of the rest by mobilizing their affiliates to promote that offer. CPS or revenue share offers are rarely to be found at CPA networks, which is the main compensation model of classic affiliate marketing.
